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科学学研究  2021, Vol. 39 Issue (4): 725-737    DOI:
技术创新与制度创新 最新目录 | 下期目录 | 过刊浏览 | 高级检索 Previous Articles  |  Next Articles  
大数据赋能的C2B 民主制造机制创新
孟炯
重庆工商大学
A study of mechanism innovation framework of C2B democratic manufacturing enabled by big data
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摘要 针对个性化需求大于供给的结构性矛盾,以B2C专制制造为竞争环境,构建C2B民主制造博弈模型,并引入红领案例对博弈分析得出的理论命题展开实证研究。结果表明:C2B民主制造蕴含三个机理:需求与供给匹配、成本与效用兼容、范围经济与规模经济协调;个性化产品提供商实施C2B运营机制创新,可化解个性化需求与标准化生产之间的矛盾,实现需求与供给高效匹配;个性化产品提供商实施大数据赋能机制创新,可破解成本与效用难以兼容的难题,低成本地满足消费者的个性化需求;个性化产品提供商实施价值共创协同机制创新,可协调范围经济和规模经济之间的冲突,实现大规模民主制造;个性化产品提供商从C2B运营、大数据赋能与价值共创协同出发,实施大数据赋能的C2B民主制造机制创新,可提升消费者民主制造意愿、产品竞争优势与企业盈利能力。研究成果对传统制造业转型升级具有重要参考价值。
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孟炯
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Abstract: According to the structural contradiction that personalized demand is greater than supply, taking B2C authoritarian manufacturing as the competitive environment, this paper constructs a game model of C2B democratic manufacturing, and makes positive research on the theoretical proposition of the game analysis through the red collar case. The results show that there are three mechanisms in C2B democratic manufacturing: matching of demand and supply, compatibility of cost and utility, coordination of scope economy and scale economy. If personalized product providers innovate the C2B operation mechanism, they can resolve the contradiction between personalized demand and standardized production and achieve efficient matching between demand and supply. If personalized product providers innovate the big data enabling mechanism, they can resolve the problem of incompatibility between cost and utility and meet the personalized demand of consumers at a low cost. If personalized product providers innovate the cooperation mechanism of value co-creation, they can coordinate the conflict between scope economy and scale economy and realize mass democratic manufacturing. Starting from C2B operation, big data enabling and value co-creation coordination, personalized product providers innovate the mechanism of C2B democratic manufacturing enabled by big data, which can improve consumers' democratic manufacturing willingness, product competitive advantage and corporate profitability. The research results have an important reference value for the transformation and upgrading of traditional manufacturing industry.
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收稿日期: 2020-01-31; 出版日期: 2021-04-22
通讯作者: 孟炯     E-mail: mengj219@163.com
引用本文:   
孟炯. 大数据赋能的C2B 民主制造机制创新[J]. 科学学研究, 2021, 39(4): 725-737.
$author.xingMing_EN. A study of mechanism innovation framework of C2B democratic manufacturing enabled by big data[J]. Studies in Science of Science, 2021, 39(4): 725-737.
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